This part of the workshop will be presented by Tracey Pollard, the resourceful general managerat Conversion Advantage with a never-say- die attitude.
Tracey has a stellar record of client satisfaction and 15 years of both local and international experience in Marketing and Advertising. She has worked for companies such as Liquorice DigitasLBi and Artifact Advertising, where she led teams on various accounts. Adept at adjusting the work pace to meet evolving client needs and changing deadlines, she successfully managed a wide range of brand portfolios.
She’s an action orientated go-getter and one of her favourite industry quotes is: “You don’t need a digital strategy, you need a business strategy for the digital age.” – Judy Goldberg.
Owner of Artifact Advertising
“Tracey was with Artifact for 11 years and during that time managed most of our big client accounts. She was an integral part of our management structure as well as a key team member. With the 8 years all round agency experience gained I have no doubt she would add value to any business she takes on in
Jana du Plessis
This part of the workshop will be presented by marketing veteran and out-of- the-box thinker, Jana du Plessis.
Jana is a creative strategist and senior copywriter who oversees digital content at Conversion Advantage. Her specialities include creative problem-solving, integrated campaign conceptualisation, networking, collaborating & strategic thinking. She has worked at Velvet Digital, the King James Group and Publicis Machine to name but a few.
She regularly lectures at advertising schools and universities, and to top it all off, she is also a published author, poet & short story writer, and holds a Master of Arts in Creative Writing.
Digital workflow contractor at Machine:
“If MACHINE had a switch, Jana would be it. She ignites those around her with her energising and infectious nature and her approachable personality. Jana successfully managed a team of social media community managers and helped deliver social media content strategies. Jana will be missed at MACHINE, we wish her all the best with her future business exploration.”