This part of the workshop will be presented by Tracey Pollard, the resourceful general manager at Conversion Advantage with a never-say-die attitude.
Tracey has a stellar record of client satisfaction and 15 years of both local and international experience in Marketing and Advertising. She has worked for companies such as Liquorice DigitasLBi and Artifact Advertising, where she led teams on various accounts.
Adept at adjusting the work pace to meet evolving client needs and changing deadlines, she successfully managed a wide range of brand portfolios.
She’s an action orientated go-getter and one of her favourite industry quotes is: “You don’t need a digital strategy, you need a business strategy for the digital age.” – Judy Goldberg.
Regional Marketing Manager, Monster Energy
“Thoroughly enjoyed the digital workshop with Conversion Advantage. There are some great examples of not only analyzing the business, but also the customer with whom you are speaking too to ensure more bang for your marketing bucks spent.”
Jana du Plessis
This part of the workshop will be presented by marketing veteran and out-of- the-box thinker, Jana du Plessis.
Jana is the Creative Director at Conversion Advantage with 14 years’ experience as copywriter and creative strategist. Her specialities include creative problem-solving, integrated campaign conceptualisation, networking, collaborating and strategic thinking. She has worked at Saatchi & Saatchi, the King James Group and Publicis Machine to name but a few.
She regularly lectures at advertising colleges and universities, and to top it all off, she is also a published author, poet and short story writer, and holds a Master of Arts in Creative Writing.
Public Relations Manager, La Motte
“Conversion Advantage is a ‘one stop digital shop’! Not only do they understand strategy and branding, they offer an in-depth knowledge of all things digital – platforms, advertising, communication, measuring… Add to this a can-do attitude and real-time support, they really make a difference to the way a brand takes on their digital business – from building a website to managing targeted advertising.”
Marketing Manager, Parmalat SA
“An extremely insightful, informative and interaction workshop that makes you think and question your innovation in the way you speak to consumers in the digital space. A job well done to the team.”