Overview of Web Design
Web Design: Bringing Out Your Business’ Personality
The most important thing that web designers keep in mind when crafting a custom site for your business is user experience (or UX for short). Clear and concise communication about who and what your business is, alongside effortless navigation, is key to attracting leads – which can ultimately convert into clients. Consumers want to know your business’s look and feel immediately; they want to identify if you are the most suitable candidate to provide them with their desired product/service. Because they are unique, just like your business, web designers will plan out the best way to represent you online with the utmost care.
When employing a web design company, keep in mind that anyone can call themselves a web designer, but not everyone will be equally good at it. That’s why it’s important to do your research before settling on a web design company.
What Is Web Design And Development?
Web design and development might be used interchangeably, but they represent two different aspects of the website building process, and thus widely different skillsets. They are, however, very much intertwined.
Web design involves the look and feel of a website – how aesthetically pleasing and user-friendly it is. Just like an architect, the web designer crafts and models a plan for a new website, before passing it on to a web developer to actually develop it.
Web development takes the creative ideas of the web designers and turn it into a fully functional website. They make use of web languages and software tools in order to get your newly designed website up and running.
Web Design Trends
Trends, as Webflow so aptly puts it, is history in the making. What might be popular and trendy today might not be tomorrow or a year from now. It is, however, essential to remain informed about what’s new and fresh, in order to make adjustments to your web design accordingly – provided that it could be beneficial to you. Web design trends can also be adapted to suit your business’ needs, in order to not appear overly gimmicky, while remaining up to date.
Some of the most popular web design trends of 2019 include:
- crafting a singular voice with illustration,
- typography-based layouts,
- microinteractions and minigames,
- colour schemes with personality and
- UX writing, microcopy and brand personality.
For more information on these trends and many more, please check our Awards’ list of the latest web design trends of 2019 here.
Web Design Services
Web design companies offer a variety of services that will all help you achieve what you want with your business’ website. Some of the most frequently used web design company services include:
- web layout design,
- web design and development and
- web design campaign landing pages.
If you are looking for a first-rate web design company to assist your business with any of these services, as well as many more, take a look at Conversion Advantage and what they have to offer.
Web Layout Design
First impressions matter. The web layout design is all about maximising UX and conversions. If a website is difficult or frustrating to use and isn’t able to win any new converts, then it is sorely missing the point. Your business’ website shouldn’t merely act as an online business card: it should actively be getting you new leads.
Understanding the science of conversion helps a web design company to craft web layouts that tick all the boxes: easily navigable, simple in scope and fixated on providing users with the most memorable user experience possible. All this, in turn, will lead to more leads and conversions.
Web Design and Development
The key to creating a successful and effective web design and development lies in four things: SEO (search engine optimisation), usability, captivating content and visitor conversion. As previously stated, web design and development are two different things, but they are very much interconnected – the one cannot exist without the other. A good web design company should provide your business with both these services.
To recap: web design is focusing on providing users with not only a pleasing aesthetic experience when visiting your business’ site, but also making your website easy to navigate. Web development takes web design’s ideas and puts them into practice – they not only make them work; they make them sing. Without the skills of a talented web developer, your beautiful web design will remain but an idea.
Web Design Campaign Landing Page
Having a unique and eye-catching campaign landing page is of utmost importance for your business. It is the door on which consumers knock, waiting to be invited in to experience more. If the door to your home doesn’t look inviting or pleasing… Well, don’t be surprised if you don’t receive many visitors.
Numerous different elements go into designing a first-class campaign landing page. To make these elements, the very best that they can be is usually dependent on your business goals for your landing page. A skilled web designer will be able to accurately identify what to focus on, based on your business goals, and craft you a truly welcoming landing page.
Web Design Company Packages
As there are numerous web design companies out there, web design packages are also widely available online. Whether you want to pay month to month or for a longer-term, the right option for your business is out there. Web design packages vary when it comes to what is and isn’t included, so be sure to go over details very carefully before making your final decision.
Some common services to expect in web design packages are:
- domain registration,
- a hosting plan,
- business email accounts,
- training and support and
- website security.
Naturally, there are many, many more services offered in most packages, so make sure to do your research and find the best fit for your business needs.
As previously hinted at, what you pay a web design company depends on what company and package on which you decide. Packages that include more and complex services will naturally be more expensive. It all, once again, depends on what your business goals for your website are.
Do keep in mind that you get what you pay for. Advertising Solutions Web Design estimates that, depending on the skill, experience and talent of a web design company, as well as what programming language(s) and content management systems they use, prices fluctuate from R500-R30 000+ for the same website, this is why it is important for you to know exactly what you want to gain from a new web design for your business.
Web Design Experts
Deciding on which web design company to use for your business can feel overwhelming: after all, there are so many options to choose. Lucky for you, it has never been easier or more convenient to find a tried and trusted web design company, thanks to the glory of the internet. Don’t just settle on the first best company you stumble upon, do your homework.
Search for reviews and testimonials of the web design company that you are considering – what do they say? Are they overwhelmingly positive or negative? Have a look at their portfolio – do their previous design projects leave you in awe or disgust? Don’t be impulsive when deciding on the right web design company. Be thorough: you want and deserve a website that excites and impresses (potential) customers and yourself.
Find yourself a reputable web design company with proven strategies, innovative approaches and loads of creative ideas, such as Conversion Advantage.
Popular Web Design Portfolio Pieces
As they say: the proof is in the pudding. A web design company’s portfolio is a testament to the quality of their previous work, and you will be able to tell a great deal from looking at it.
Conversion Advantage is a web design company with a proven track record in working on web design solutions in the following industries: B2B, eCommerce, luxury travel, wine farms and insurance. If you run a business in one of these industries and are thinking about investing in web design, do not hesitate to contact Conversion Advantage at once.
B2B Web Design
B2B web designs need to be clear, concise, easy on the eye, convenient to navigate and offer detailed information about the product/service being offered. The needs of the consumer and the needs of the business differ. Because of this, many other aspects differ as well, including the sales cycle and lead funnel, the amount of detail required, the user experience and the design needs. All of these aspects are different for B2B websites, and web design companies will keep this in mind when designing your B2B website.
To see what an effectively designed B2B website looks like, Click here to see Navicle’s site, as crafted by Conversion Advantage.
Making a great first, and hopefully lasting, an impression is especially important to eCommerce businesses. Their websites are oftentimes the only chance they have of impressing potential leads and clients. When your livelihood depends on your online business, you better have a good web design. Ecommerce web design should be functional, yet visually appealing. A true feast for the eyes, that sell your product/service.
For a great example of eCommerce web design done right, click here to view Totalsports’ campaign pages, as designed by Conversion Advantage.
Luxury Travel Web Design
The mark of a truly effective luxury travel web design is an immediate feeling of wanderlust and decadence overcoming you when viewing said site. Vibrant imagery and vivid copy are key here. Photos of the luxury and splendour will get you far, but it won’t hit home without an equally luxurious web design to back it up. If your web design doesn’t align with what you’re selling, then you will never be able to form a coherent brand identity and potential leads and clients will be lost in the process.
If you want to see a truly splendid example of luxury travel web design feast your eyes on Shamwari’s website here – lovingly created by Conversion Advantage.
When doing web design for wine farms, some popular design trends that appear regularly include full-screen imagery and videos, asymmetry and unique fonts. Your wine farm’s web design doesn’t have to subscribe to these trends, however. A good web design company will be able to showcase your wine farm uniquely and effectively, making it stand out from the crowd. Good web design should be a top priority for any wine farm, considering the prospect of reaching an overseas business. Keeping it modern and slick is what it’s all about here.
Want to take a peek of some exquisite wine farm web design? Click here to see La Motte’s website, as designed by Conversion Advantage.
Insurance might not be the most exciting service, but with excellent web design, you can still entice new leads and clients. It is something everyone needs, so people are bound to come across your insurance website – make their experience a pleasant and painless one. If you want to win people over and wrangle them away from the competition, your insurance company’s web design should meet the following requirements:
- be responsive in design,
- support the buyer’s journey,
- have simple navigation,
- be on-trend and brand and
- link to a company blog.
Is your current web design not satisfying these consumer needs? Contact a web design company today and start reaping the benefits of a well-designed website. For an example of such a site, click here to view Pet Insurance Australia’s website, designed by Conversion Advantage.
Why Web Design?
Although multiple different factors lead to a successful online presence, web design’s role cannot be overlooked. It can absolutely make or break your business because it determines how the online public and potential leads see you. Having a website with a user-friendly interface, and that’s easy on the eye will help your business go far.
A reputable web design company will be able to let your business’ personality shine with the design they come up with. If this article has inspired you to get in contact with a web design company, please do not hesitate to contact Conversion Advantage, who are eagerly awaiting to hear from you. Sign up for a free 15-minute consultation by clicking here.