Pinpoint your target audience
Get to know who your customers are, what they do and where they live. The more you know about them, the better.
Set your marketing goals/ objectives
Clearly define the goals and objectives you want your brand to achieve with your social marketing strategy.
Choose relevant traffic platforms
Ensure your brand reaches your target audience where they are most likely to be, instead of casting your net wide.
Create a social media content plan & calendar
Organise the data collected from the analytics research, and create content for your social media marketing strategy.
Create content pieces (memes, posts, blogs, videos, emails etc.)
Produce high-quality content that suits your brand to reach your target audience and keep them coming back for more.
Test and Adjust your Social Media Marketing
Get useful insight and track the performance of your social media content – find out what works, and what doesn’t.