Social Media Marketing Agency Overview
What is Social Media Marketing?
First thing’s first: social media marketing (SMM) is a form of digital marketing that involves creating and posting content on various social media platforms in order to reach your intended digital marketing goals.
You are able to post a variety of content on social media such as text, images, videos, or any other content that encourages audience engagement, as well as paid social media ads.
The fact of the matter is that people spend A LOT of time on social media. It’s not an overstatement to say that if your business doesn’t have a social media presence, it almost doesn’t stand a chance at being truly successful in today’s tech centred society.
Have a look at these jaw-dropping social media statistics.
The Benefits of having a Social Media Marketing Agency
Social media marketing can benefit your brand in a multitude of ways – mainly because it has the ability to encourage engagement between you and your target audience. Building a relationship with your clients
The top 10 benefits of social media marketing for your business is:
- Increase in brand awareness
- Increase in inbound traffic
- Improved search engine rankings
- Higher conversion rates
- Better customer satisfaction
- Improved brand loyalty
- Increased brand authority
- Cost effective
- Allows you to gain important market insights
- Allows you to become an expert and leader in your field
If you’re still sceptical about social media marketing and its advantages for your business, Blue Fountain Media explains these benefits in great detail.
Top Social Media Trends of 2019
Social media is ever evolving, with new trends popping up after every software update.
Keeping up with these trends and embracing them will ensure that your business has a better chance of succeeding and even becoming a market leader.
- Live videos
- Chat bots
- Influencer marketing
- Paid advertising
- Social listening (and yes, it’s real)
- User-generated content
- Augmented reality
- Ephemeral content (stories)
- Referral traffic and organic reach are steadily declining
- Small businesses are increasing their social presence
For more information and insights on these trends, click here. Your brand can use these trends to its advantage if it gets implemented effectively.
The 8 Most Popular Social Media Platforms
When it comes to advertising, social media platforms are a major opportunity for all businesses. But which social media apps and sites are worth advertising on?
But how do you choose which social media platforms to use? This depends on factors such as your brand, your goals, the type of content you want to post, your location and more.
Logically, you would start by focussing on the top 5 social media networks. This, however, can all feel a little overwhelming. Fear not, for this is where Conversion Advantage comes in.
Conversion Advantage is a social media marketing agency that can help your business grow by optimising and managing your brand’s social media accounts on various platforms.
Our Social Media Services
Browse through our social media services and see how we can assist your business in achieving real growth:
Social Media Strategy
An effective social media strategy will help your brand reach both its long and short term goals.
We can provide you with a comprehensive social media marketing strategy, which will include what content you need to create, which platforms you should be on, and how often and when you should post.
Social Media Advertising
Social media is a great tool for targeted advertising.
Social media platforms make use of user information to provide them with customised, targeted advertising. When your target audience is the same as a platform’s user demographics, social media advertising can lead to an increase in conversion rates and sales in a cost effective manner.
Conversion Advantage can help you get the most out of your social media ads.
Learn more about the most effective types of social media advertising here.
Social Media Content
You want to post content that is valuable to your target audience. Your content also needs to be engaging and encourage retweets, likes, shares and follows.
- Interactive content
- Content that evokes strong positive emotion
- Content with images
- Newsworthy content
It is important to note, however, that the only way you will know what type of content is valuable to your audience is by knowing your audience – analysing data, testing different types of content and ultimately creating an effective strategy.
Conversion Advantage can help you achieve this and create share worthy, valuable content that is sure to appeal to your targeted audience.
We are a Social Media Marketing Agency
Once the content has been created, a schedule is set up to ensure that everything goes to plan. Successfully managing social media accounts is time intensive.
Conversion Advantage saves you time by planning your content and posting it on your behalf.
Get monthly reports, including insights and recommendations, to see how you could improve your brand’s social media efforts.
To learn more about our services, download our social media marketing brochure here.
Social Media Campaign
Big Commerce defines a social media campaign as:
“a coordinated marketing effort to reinforce or assist with a business goal, using one or more social media platforms.”
Simply put, a social media campaign involves posting specific content to specific social media platforms to reach a certain marketing goal. Campaigns differ from your usual posts because they are more focused, targeted and measurable.
For some inspiration, have a look at these 24 creative social media campaigns.
Social Media Management Tools
There are various tools available that can help you manage your brand’s social media.
- Adobe After Effects CC
- Sprout Social
Click here to learn more about these tools and their functions. There’s a right social media management tool for every business.
Social Media Packages
At Conversion Advantage, we have customisable social media packages to suit your brand’s specific social media marketing needs. Our social media packages include strategy, community building, and community management.
Click here to download our brochure or contact us now for more information on packages and pricing.
We are Social Media Marketing Specialists
As social media marketing specialists, we are responsible for defining, developing and implementing a social media marketing strategy for your brand. Boost your brand’s digital marketing efforts by making use of our social media marketing services.
We’ll do all the dirty work – you’ll reap all the rewards.