SEO Company Services Overview
What Is SEO?
What does SEO mean? For your company, it means an increase in traffic to your website. Per definition, SEO or Search Engine Optimization refers to the process of organically directing targeted web traffic to your website through search engine result pages. You want your business to rank within the top 10 positions on any search engine, to reach the most web traffic possible. Ranking within the first ten positions gives your company a sense of authority and relevance amongst consumers, as these positions solely filled on a merit basis.
Screaming Frog, a UK-based SEO company, shares that websites appearing on the first page of Google receives almost 95% of clicks.
When done right by a good SEO company, your business will move into one of these coveted positions, ensuring you reach the most eager consumers possible.
How SEO Works
SEO works on the principle of changing your website design, and it is content, to become more attractive to search engines, this is done with the hope that your website will rank among the top results. A search engine’s primary goal is to provide the best service – and thus results – possible to its users. Therefore, results found on the top positions of search engine pages contain high quality and relevant information related to the keywords/key-phrases being searched.
Search engines identify top websites/content by scanning (also known as crawling) through different sites to see what they are all about. And this is what helps search engines to deliver the most relevant results when users search for specific keywords/key-phrases. A website’s rank is dependent on how relevant it is to the keywords/key-phrases searched. Keywords should be used wherever possible on your site: titles, URLs, H1 tags – the works. The more, the better.
Another essential facet of how SEO works is links. The more relevant links you have leading to and from your website, the higher your website’s ranking will become over time.
What Is a SEO company?
SEO companies, simply put, offer SEO services to companies to help them improve their online visibility and reach, which, in turn, should lead to an increase in leads, inquiries and ultimately, sales. They make the necessary changes to companies’ website designs and content so that the websites become more attractive to search engines – they optimise your site.
By working with a SEO company, you are gaining the invaluable experience of industry professionals that know exactly how to get your company climbing up the search engine ranks.
Their services include, but are not limited to:
- website auditing,
- development of tailor-made SEO strategies,
- implementation of tactics to help reach your company goals,
- keyword/key phrase optimisation/ research and
- sitemap creation or editing.
Do you think you need an SEO company’s help? Keep in mind that there are more than 200 factors that determine how high a website ranks in Google’s search results.
As touched upon previously, SEO companies provide a wide variety of services, all to improve your visibility on search engine rankings. In the following section, we will be going over a few of the most popular services provided by SEO companies.
SEO analysis allows an SEO company to track all website visitors via web analytics reporting systems. Where site visitors came from and what they did while on your site can also be determined, which will tell SEO professionals how many visitors converted into customers.
A competitor analysis can also be done to determine your position in relation to your competitors and what their SEO strategies entail. With this information, SEO professionals can create a unique and more effective SEO strategy to suit your company needs.
SEO strategy entails organising a website’s content by topic. This allows search engines to understand a user’s intentions when they are searching. You can increase your expertise in the eyes of search engines and also rank high for key phrases pertaining to the topic by having your website optimised around specific topics and keywords.
Selecting the correct keywords is imperative to your company’s SEO success; without nailing them, you won’t get far. By making use of specialised SEO software, SEO companies can access data such as how many times per month your customers search for your product/service. This will help SEO professionals identify which keywords your company should be ranking for.
On-page SEO refers to the practice of optimising individual web pages to allow them to rank higher and gain more relevant traffic in a search engine. The term, on-page, refers to the content, as well as the HTML source code of an optimised page. The opposite of this, off-page SEO, refers to external signals, such as links.
Local SEO is an extremely effective SEO strategy to market your local company online. It specialises in promoting your company’s products/services to locals in your area, at precisely the time they are searching for them online.
Plain and simple: local SEO refers to any type of search that is being localised.
SEO Website Optimisation
SEO website optimisation means keeping abreast of the latest SEO developments, as search engines change the way they rank websites on a regular basis. In order to outmaneuver your competition’s SEO website strategies, it is imperative to remain in the know.
Website optimisation includes all the technical and marketing techniques that are employed to gain more traffic, engage website visitors and lead them onto a path of converting to (prospective) buyers. This is done by using these clearly defined methods that meet predetermined goals for your company’s SEO strategy.
Determining the right SEO package to suit your company’s SEO needs is very important, as there are a wide variety of options available from various SEO companies.
When considering SEO packages, some things to keep in mind include:
- the amount of pages your company wants to rank for,
- how quickly you want to rank on a search engine and
- the competitiveness of the keywords/key phrases your company wants to rank for.
It is important to keep in mind that SEO packages are usually long-term services that provide your company with a high return on investment. It might take some time initially to start seeing tangible results, but before you know it, you’ll be enjoying the fruits of the SEO company’s labour in the form of many new leads and conversions for your company.
As previously stated, investing in an SEO campaign for your company is usually a long term service. Reputable SEO agencies such as Conversion Advantage take on an SEO campaign for a minimum of 6 months, in order to give your campaign the best chance of showing real results. Conversion Advantage’s campaigns are all-encompassing in their scope and will provide your company with:
Conversion Advantage’s campaigns are all-encompassing in their scope and will provide your company with:
- more traffic,
- a major boost in credibility,
- the opportunity to be found easier online,
- access to valuable (potential) consumer data,
- lower costs and
- improvements to your website.
SEO and PPC
SEO and PPC go hand in hand. PPC stands for pay-per-click; they are the ad links at the top and right sidebar of your search results. A search engine is paid after the ad has been clicked on. A big advantage of PPC is its immediacy: the moment you begin the campaign, the ads go live, and traffic is being driven to your website.
The ultimate goal of both SEO and PPC is to make your website more visible – to reach more potential clients. Companies can benefit from both of these practices; You don’t necessarily have to choose between one or the other, they can work in tandem to give your company the best chance of success in gaining more web traffic, leads and conversions.
Click here to learn more about how your company can benefit from making use of a PPC agency’s services.
There are a multitude of SEO tools that can be used by a SEO company to boost traffic to your website and improve your ranking. A comprehensive list of the latest SEO tools available can be found here, as compiled by Brian Dean of Back link. There truly is a tool to meet every and all needs your company may have with regards to SEO.
At market-leading SEO companies like Conversion Advantage, specialised tools such as SEMrush and Google Webmaster are used to great effect to optimise your website. Conversion Advantage uses these tools, especially SEMrush, to:
SEMrush is an SEO tool specific to finding the most profitable keywords. It has been around for quite a while now, but it’s still one of the best SEO tools around and will reliably help you get the job done.
Conversion Advantage uses SEMrush, to:
- track keyword rankings,
- assess speed,
- look at the technical side of things and
- to assess competitors, amongst other things.
SEMrush helps SEO companies to:
- identify the different trends that are taking place within your company’s specific sphere,
- identify all the relevant keywords/key phrases,
- audit your company’s on-page SEO and
- check your rankings and backlinks.
Google Webmaster Tools, renamed to Google Search Console, is the perfect solution for those who are serious about attracting more traffic to their company’s website.
Google Search Console helps SEO companies to:
- understand how Google sees your company’s website,
- identify any issues that could be affecting your company’s website traffic and
- to also find solutions on how your company’s website can be improved for better visibility.
It’s safe to say that Google is probably the most popular search engine, and thus, your company will especially want to score high on their rankings. SEO professionals are mindful of this and know exactly what Google SEO is looking for when ranking websites.
The first step SEO professionals will take to identify the best and most relevant keywords/key-phrases to suit your company’s needs. After identifying the appropriate keywords/key-phrases, the necessary content can be written, and the focus thus shifts to on-page optimisation. SEO professionals will focus on organically making the keywords/phrases appear throughout your content, without it looking like spam.
Keywords/key phrases will be placed in the body of the text, the title, and any subheadings. It doesn’t end there though, as adding keywords/key phrases to the meta title, meta description, image file names/ALT attributes and anchor text will further improve your company’s Google ranking.
In the SEO field, it is of utmost importance to stay on top of the latest trends, to provide clients with the best solutions possible. Change happens quickly in this dynamic field; this can lead to some major headaches, especially when relying on outdated tactics. There are multiple SEO related guides out there, some more general and other specialised and focusing on only one facet. A general guide to SEO can be downloaded here from Search Engine Journal.
To remain in the loop about the latest trends in on-page SEO, Conversion Advantage has compiled a Best Practice On-Page SEO guide. You can download it here.
As you can see, there is more to SEO companies and what they do than initially meets the eye. If you are considering making use of a reputable and well-respected SEO company, do not hesitate to contact Conversion Advantage for a free, 15-minute consultation here. Make your business boom online starting today with Conversion Advantage.