PPC Agency Services Overview
What is PPC Advertising?
PPC, or Pay Per Click, is a form of digital marketing in which businesses pay a fee each time a user clicks on their ad. So, You are, in essence, buying site visits.
PPC could be described as SEO that you pay for.
You pay to have your ads prioritised by search engines and to be placed above the top-ranking organic result. This leads to users seeing your ad first, making it more effective and more likely to generate leads.
How Does PPC Work?
Advertisers pay a PPC network, such as Google AdWords, Bing Ads or Facebook Ads, to display their ads on the specific network.
Search engine advertising is a popular form of PPC that allows advertisers to bid for an ad placement on SERPs (Search Engine Result Pages). Then, when someone searches for a related keyword/key phrase, your ad can appear at the top.
Every time someone clicks on your ad and visits your website, you pay the search engine a fee. This fee is often trivial, as the site visit is worth much more than what you pay for it.
PPC Agency Services
PPC Services help you reach your brands’ target audience online, via paid advertising.
When a digital marketer or team of marketers oversee and manage a brand’s entire PPC strategy and campaign, it is called PPC management.
Conversion Advantage’s PPC management includes monitoring and measuring the effectiveness of each campaign and the keywords used, thereby ensuring that our PPC efforts produce a positive return on your PPC investment.
A PPC strategy is the plan of action we will take to achieve your brand’s main PPC goal.
It is a 3-step process and includes:
- Assessing the situation
Will help us uncover the biggest challenges your business faces and its main PPC goals; in other words, what your business’ problems and how you want PPC to fix them.
- Developing a policy
After assessing the situation, we will create a strategy that will guide us in determining how PPC can be used to solve your brand’s problems and reach its main goals.
- Creating a plan of action
The third and final step is to determine how the policy will be implemented. A set of initiatives and optimisation strategies that directly supports the policy, will be developed to ensure PPC success.
Want to know more? Search Engine Land explains the process in detail.
PPC ads can be personalised to suit your company’s every need:
- You can choose the format of the ad – whether you want text-only, image and text or even video marketing. It’s up to you.
- Additionally, you can choose who you want to target your ad, for example, your target audience’s location, age or gender.
There’s a lot that goes into creating a perfectly optimised PPC ad. Here are 10 examples of Google Ads to provide you with some inspiration.
PPC Keyword Research
As with most digital marketing channels, keyword research is essential for successful PPC. If you want your ads to show up when people search for a specific keyword, you need to bid on that keyword.
But how do you go about selecting the right keyword?
- The first step is to do research. We use keyword research tools to identify a list of keywords that are relevant to your business.
- After we’ve identified these keywords, we need to group and organise them into smaller groups of closely related keywords.
- Next, negative keywords are chosen. Negative keywords are words you don’t want your ads to display for. This prevents unwanted clicks, which saves you money.
- The final step is to determine your PPC budget and choose the best performing keywords to spend money on.
The ultimate goal is to get high ad rankings at low costs. To learn more about keywords and why they matter for PPC, click here.
There are various PPC platforms your business can place ads on. See below for more information on the most popular ones.
Google AdWords is a PPC marketing tool you can use to feature above organic search results on Google SERPs.
Click here for a beginner’s guide to Google AdWords.
Bing Paid Search
Not everyone uses Google as their search engine. Therefore, you need to make sure you aren’t missing out on potential clients who use Bing.
Find out more about Bing Ads here.
Facebook is currently one of the top platforms businesses use for PPC.
You can also choose your target audience and how you would like the ad to be displayed.
To find out exactly how Facebook PPC advertising works, click here.
Instagram PPC Ads
You are able to create ads for Instagram once you’ve converted your regular account into a business account.
In addition to creating ads on Instagram, you can also use Facebook tools to create ads that appear on Instagram.
For more information regarding Instagram ads, click here.
Make an impact by saying a whole lot with as few words as possible (or by using other content forms) on Twitter.
Twitter Ads Manager provides a central workspace to plan, manage, and report on campaigns.
Learn more about how to customize it to suit your business’ needs here.
PPC Agency Campaign
A custom PPC campaign guaranteeing success can be created for your business by making use of our PPC services on the various PPC platforms mentioned above.
Neil Patel provides 10 steps to launch a successful PPC campaign:
- Let the brainstorming begin.
- Use keyword tools to check the demand.
- Structure and organise your PPC keywords.
- Include negative keywords in your first PPC campaign.
- Know your budget and work backwards.
- Research the competitive landscape.
- Write better ad copy.
- Create a powerful and relevant call to action.
Have a closer, more detailed look at these 10 steps here.
PPC vs CPC
PPC and CPC (cost per click), are extremely closely related – they are almost the same thing, but not quite.
PPC is generally used to describe the type of ad platform you are running, while CPC is used when relaying what you’re paying per click within your ad platform.
Essentially, PPC is the approach, while CPC is the performance metric.
Need more clarity? Click here.
Why You Need a Specialist PPC Agency
Your business needs someone who knows how to manage PPC campaigns and optimise them, for you to get the most out of PPC on any platform.
PPC can improve and enhance your marketing efforts with effective, targeted advertising.
Contact us to find out how we can help your business grow.