What is Lead Generation?
Simply put, lead generation is the process of creating leads for your brand. But what is a lead? A lead is a person who has shown an interest in your brand’s product or service offerings – in other words, a potential client.
Thus, lead generation refers to the methods used in order to attract and convert potential clients (also known as your marketing efforts). It’s all about attracting people in unique ways, peaking their interest, and ultimately making a sale.
But how is lead generation used in digital marketing? Read on to find out more.
Lead Generation in Digital Marketing
We live in a digital era. Therefore, it would only be logical to focus on generating leads online.
There are a variety of digital marketing tactics you can employ to generate more leads online, including:
- Using content marketing to establish authority
- Making use of paid social media ads
- Optimising your site for local SEO
- Implementing email marketing
For more info on these tactics, click here.
Why is lead generation important you ask? The short answer is that without leads, you are exceedingly unlikely to make a sale.
LinkedIn recounts the following 7 benefits of lead generation:
- Creates brand awareness
- Increases sales and profit ratio
- Contributes to a positive ROI (return on investment)
- Allows you to target your desired audience
- Buyers get access to detailed information
- Allows you to collect data about your prospects
- It’s cost effective
To learn more about these benefits, click here.
Types of Lead Generation
Online Lead Generation
Now that introductions are out of the way, you may be wondering: who do we, Conversion Advantage, do lead generation for?
Read on to find out more about the host of clients we have assisted with regards to lead generation.
Lead generation is the most effective way to grow your real estate company.
Not only does lead generation allow you to increase your ROI, but it also helps you to find a lot of potential clients.
Our lead generation services can help your real estate company reach both clients and its full potential.
Click here to learn more about real estate lead generation.
Does your company possess excellent broking expertise, but your current approach to digital marketing isn’t generating any leads?
Allow us to help you reach your desired clients and boost your conversion rate with our lead generation services.
To learn more about mortgage lead generation, click here.
Whether you’re an insurance company or an independent insurance agent, your agency needs new leads to grow.
We can help you generate leads and avoid losing clients to your competition.
To find out more about insurance lead generation, click here.
The automotive industry is rapidly evolving as prospects no longer visit dealerships on the regular – nowadays most consumers prefer to do their research online.
Online lead generation has become a crucial part of getting customers through your dealership’s doors.
Allow us to assist your car dealership in succeeding by generating new online leads.
To learn more about automotive lead generation, click here.
As is the case with many products and services today, most people research and book their holidays online.
Therefore, it is important that your luxury holiday destination has a strong online presence and is able to persuade people to choose your lodgings for their holiday.
Through our tried and tested lead generation services, we are able to help persuade people to choose your luxury travel destination.
To learn more about luxury travel lead generation click here.
Our Lead Generation Services
We offer a variety of inbound lead generation services that will help your business see real growth.
B2B Lead Generation
Simply put, B2B (business to business) lead generation refers to lead generation efforts done by companies whose primary clients are other businesses, hence the name.
Our B2B lead generation services can help your business reach other businesses and increase conversion rates.
For more information on B2B lead generation, click here.
Lead Generation Website Design
Your website’s design can greatly influence your success with lead generation.
If your website is unable to attract and hold the attention of potential leads and customers, then you won’t reach your business goals.
Allow us to help you create a pleasant user experience on your website – one that will generate more leads for your brand.
To learn more about lead generation website design, click here.
Local Lead Generation
If your business deals primarily with local customers –such as a real estate agent or doctor – you’ll want to look at optimising your lead generation efforts for generating high-quality, local leads.
We are able to help your local business achieve this.
Click here to learn more about the importance of local lead generation.
Social Media Lead Generation
Social media has the innate ability to generate leads for your brand in the most cost effective way possible.
We can generate real leads for your business by using popular social media platforms such as Facebook, Instagram and LinkedIn.
To learn how social media can help generate leads for your business, click here.
SEO Lead Generation
A fully optimised website leads to a pleasant user experience.
Allow us to help you optimise your site for search engines and ultimately generate more leads in future.
To find out more about the benefits of SEO and its role in lead generation, click here.
PPC Lead Generation
PPC (pay-per-click) is a highly effective method of generating new leads for your business by making sure your business stands out on SERPs (search engine results pages).
We can help generate more leads for your brand by making use of PPC on Google Ads.
Click here to learn more about PPC lead generation.
Hubspot Lead Generation
Through HubSpot lead generation, we are able to help your business generate leads by attracting and enticing your target audience in a skilled fashion.
Learn more about HubSpot’s approach to lead generation here.
Lead Generation Platforms
Conversion Advantage makes use of the following platforms for lead generation purposes:
These 4 platforms are utilised to effectively generate more leads for your business, mainly through content and PPC.
Our Lead Generation Strategies
We create a lead generation strategy tailored to your brand.
Lead Generation Agency Campaigns
Let us help you create and manage an effective lead generation campaign.
We Are Lead Generation Specialists
Contact us here and find out how we can help your business grow with lead generation.