Hubspot Agency Services Overview
What is HubSpot?
HubSpot is a growth platform that empowers businesses by uniting software, education and community in order to help businesses achieve better growth through inbound marketing. More on inbound marketing later.
The HubSpot growth platform allows a whole company to work together: from marketing, to sales, to customer service. Every product packs a punch in its own right, but they become even more potent when functioning as a united front.
In a nutshell, HubSpot’s mission is to help businesses grow better and be more efficient every day. For a more comprehensive overview, check out FinancesOnline’s HubSpot review here.
HubSpot Inbound Marketing
Simply put, inbound marketing refers to the marketing practice of not harassing and overwhelming customers, but helping them. Focus should be squarely on the customer and their overall satisfaction.
HubSpot will guide you in setting up an effective inbound marketing strategy for your business by making use of several HubSpot tools. There’s a HubSpot tool to assist you with every step of a site visitor’s journey: from the moment that they are considered a lead, up until they become a customer and promotor for your business.
With HubSpot marketing, sales and service software backing you up, your business will soon flourish. The CRM (customer relationship management) tool at its core will help you nail the “good for the business, good for the customer” mindset.
HubSpot Academy is there to assist you in getting the most out of HubSpot’s software and inbound methodology.
By making use of the extensive introductory, intermediate and advanced training classes,
on-demand videos and the vast library of certification programs on offer, you will not only be able to understand and utilize HubSpot’s variety of tools and functions, but ultimately master them.
It has never been easier or more convenient to learn new skills and earn the recognition of your peers than with HubSpot Academy. A HubSpot certified agency like Conversion Advantage can testify that learning with HubSpot:
- helps to advance your career,
- allows you to show of your skills and
- grow your business.
Why bother getting certified by HubSpot? Well, you’ll get educated and recognised.
Getting educated in the business world is invaluable, as things tend to move at the speed of light. Every HubSpot certification is composed of on-demand classes, all taught by inbound experts. They are ready and eager to set you on the path leading towards career success.
Receiving recognition for your hard work and skill is always nice. Add your globally recognised HubSpot certification to your LinkedIn profile and prove to your current and/or prospective employers that you mean business. You know your stuff.
The certification process consists of three simple steps:
- Complete all the required lessons by watching videos and taking simple quizzes.
- Pass the main assessment that consists of a certification exam and completing practical exercises.
- Finally, after passing your final exam, get HubSpot Academy certified by earning your certificate.
HubSpot Content Marketing
The very foundation of executing an effective inbound marketing strategy lies in content marketing. HubSpot’s content marketing course will teach you about combining the likes of storytelling, content creation, repurposing and promotion into a content marketing machine, that will not only help grow your business, but also your career.
It is important to keep in mind that the content you create needs to appeal to both humans and search engines alike, in order to get the best results for your business.
There are endless possibilities when it comes to the different types of content marketing that you can employ. The different types of content can be categorised into four main groups:
- written content (think blogs, whitepapers, ebooks),
- visual content (think images, infographics, memes)
- interactive content (think contests, polls and quizzes) and
- video content (think product demonstrations, vlogs, how-to tutorials).
A list of 10 high-performing types of content marketing can be found here.
For some insightful statistics with regards to the state of content marketing in 2019, click here to view HubSpot’s Kristy Daniel’s infographic.
HubSpot Marketing Pricing
HubSpot Marketing Hub has everything you need to capture leads, turn them into conversions, grow traffic and track your entire funnel at their disposal. They offer marketing packages that range in price from $50-3 200 p/m, depending on your business needs. HubSpot also offers free marketing tools in HubSpot CRM.
There’s a nifty “Calculate Your Price” feature on HubSpot’s website, where you can play around with various add-ons to your preferred package, allowing you to customise the perfect plan to suit your business needs.
Click here to read more about HubSpot’s marketing prices.
Some of the benefits you are sure to reap with HubSpot Marketing Hub’s packages include:
- building and modifying your website without IT,
- getting your content in front of the right people,
- driving more traffic to your key landing pages,
- converting more visitors into qualified leads,
- turning leads into customers with much less effort and
- tracking customers and reporting your impact on the bottom line.
HubSpot Agency Services
Conversion Advantage offers a wide range of HubSpot services that will help make your inbound marketing strategy a roaring success. You’ll be winning new leads and conversions in no time at all.
Conversion Advantage’s list of HubSpot services include:
- HubSpot sales
- HubSpot inbound marketing
- HubSpot A/B testing
- HubSpot lead generation
- HubSpot marketing automation
- HubSpot tracking
- HubSpot social media marketing
- HubSpot training
- HubSpot onboarding
There’s a service for every need and every pocket. Invest in services that will make keeping your customers happy a breeze – they are, after all, largely what can make or break your business.
With HubSpot’s sales tools, Conversion Advantage can help you get notified the instant a lead opens your email, automatically track every interaction and organise all of your activities in one place. That is just some of the power of HubSpot’s sales software – it will save time at every stage of the funnel.
With Conversion Advantage’s help, you’ll be selling more and working less.
HubSpot Inbound Marketing
Conversion Advantage is able to use HubSpot’s three stages of inbound marketing – attract, engage and delight – to your business’ advantage, by deploying a wide range of tools to add value during every stage of your customer’s journey alongside you.
Inbound marketing tools used during the attract stage include:
- social media and
- content strategy.
Inbound marketing tools used during the engage stage include:
- lead flows,
- email marketing,
- lead management,
- conversational bots and
- marketing automation.
Inbound marketing tools used during the delight stage include:
- smart content
- email marketing,
- conversations inbox,
- attribution reporting and
- marketing automation.
Following this methodology of attract, engage and delight, will help Conversion Advantage help your business to build trust, credibility and momentum with your customers. For more on inbound marketing, including Conversion Advantage’s packages, click here.
HubSpot A/B testing
A/B testing – otherwise known as split testing – is a marketing exercise where your audience is split to test different variations of a campaign, in order to determine what method is most effective. Thus, to run an A/B test, you require two different versions of a piece of content with one variable. The two distinct versions will then be shown to two audiences of a similar size, where after an analysis will be done to determine which did better over a set period of time.
Conversion Advantage and HubSpot doesn’t believe in basing marketing decisions off of a gut feeling. Running an A/B test will provide concrete answers before making big decisions about your business’s marketing strategy. The data collected will accurately tell what will be the best course of action for your business.
HubSpot Lead Generation
Lead generation is defined as the process of attracting, and ultimately converting, strangers and prospects into people who have indicated an interest in your products/services.
You want people to be naturally attracted to your business – not have them feel you were shoved down their throats. With the right lead generation approach, this should be the case in time. Conversion Advantage will help your business adopt a lead generation strategy that doesn’t scare off and annoy any prospects, but entice them down the path of eventually turning into a buyer.
HubSpot Marketing Automation
Marketing automation has to do with, as the name implies, the use of software to automate certain marketing activities. Especially repetitive tasks such as social media posting and email marketing usually get automated. This isn’t merely done for efficiency purposes, but also to provide a more personalised experience to customers.
It is a powerful marketing tool and to get the most from it, requires skill and knowledge of all its components and nuances. Conversion Advantage has just that and will gladly assist you with your marketing automation needs.
With HubSpot Tracking, Conversion Advantage is able to track all of your business’ website traffic. HubSpot is able to track site visitors by using browser cookies. Each time a person visits your site, HubSpot will search if they have an existing tracking cookie. If a cookie for them doesn’t exist yet, a cookie will be assigned to them from that point on and it will log every page that they visit on your website moving forward.
Conversion Advantage will interpret the data collected from tracking your website’s traffic and be able to make further decisions about your business’ marketing strategy from there.
HubSpot Social Media Marketing
If your business hasn’t embraced social media fully yet in this day and age, you are missing out on an incredible opportunity to lure more prospects and conversions.
Conversion Advantage will help create content to promote your business’s products/services on a variety of social media platforms such as Facebook, Twitter, Instagram and YouTube. We will also assure that the content is tailored specifically for the social media channel it will be posted on, as they all have their own unique features.
Here are four reasons why you should consider social media marketing for your business:
- it increases brand awareness,
- it generates leads and boosts conversations,
- it fosters relationships with customers and
- you have the opportunity to learn from competitors.
HubSpot Academy is one of the most influential and trusted worldwide training providers of inbound marketing, sales and customer service professionals. They offer a variety of course options, ranging from bite-sized lessons, to singular topic courses, to more comprehensive certifications.
Conversion Advantage’s employees regularly work on improving the skills they have and gaining new ones with HubSpot Academy’s array of courses. When you hire us, you are getting skilled and up to date workers that will handle your every marketing-related need.
The B2B Marketing Lab describes HubSpot onboarding as the entire process of setting up the HubSpot platform and the creation of your planned marketing programme within HubSpot’s marketing automation platform. It isn’t an easy task, as there are numerous things that have to be planned, detailed and outlined before, during and after the initial launch.
Therefore, it is crucial to plan thoroughly before getting started. Understanding what needs to be on a specific list, in what order the set-up tasks should be completed and how much detail is required, is all of utmost importance. If certain elements are missed or poor choices are made during the set-up phase, it can have far-reaching consequences.
Conversion Advantage’s group of professionals will take this burden from your shoulders and handle it all for you. You can rest assured when we are on the job – everything will turn out flawlessly.
HubSpot Marketing Tools
HubSpot hosts a variety of free and premium tools, all designed with inbound strategies in mind. By using these tools to their full potential, Conversion Advantage will help your business attract new customers and leads, close deals and turn customers into loyal advocates for your products/services.
For a complete list of HubSpot tools and more on how HubSpot can be used as a platform for growth, click here.
By now, you probably realise that HubSpot offers the ultimate in marketing software: it helps increase traffic, convert leads and prove ROI (return on investment). To top it all off, it’s backed by a support team that wants to see your business achieve growth.
HubSpot’s marketing software will allow you to:
- build/modify your website without IT help,
- publish content that will actually get read,
- convert even more visitors into leads,
- turn your leads into customers with less effort and
- confidently report your business’ impact on the bottom line.
By working with Conversion Advantage, you won’t have any need for the demo, but if you would like to check it out for yourself, click here.
HubSpot Case Studies
If you require more convincing about how HubSpot’s tools and software can benefit your business, have a look at some of the numerous case studies available on HubSpot regarding their extremely satisfied customers.
Surely, if HubSpot is good enough for 60 000 companies worldwide, including major ones like Subaru, Yahoo Japan, and the United States Government, it is good enough for your business?
Inbound marketing has proven itself as the most effective option in the world of marketing. The most common notion for hesitating to move over to an inbound strategy, is that too much work would have to be put into it and that too many different software and applications would have to be used. If you’ve been paying attention, you will know that this doesn’t have to be the case.
Conversion Advantage will work with HubSpot’s suite of tools and software to deliver the best inbound marketing strategy for your business – you don’t have to worry about a thing. Your business will be in very good and capable hands.
Interested? Click here to sign up for a free 25-minute consultation with Conversion Advantage. We hope to hear form your business very soon.