The Ultimate Guide To Digital Marketing

Digital marketing can help your business grow to reach its full potential. Find out how with our easy to digest guide now.

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Digital Marketing Strategy Services Overview

Why Digital Marketing?

The number of people who go online on a day-to-day basis is ever increasing. According to Pew Research, the number of adults who consider their everyday internet usage as “constant”, increased by 5% in the last 3 years. In other words: people spend a lot of time online. This directly affects the way consumers shop for and buy your products and services.

Technology’s role in the potential buyer’s decision-making process is becoming increasingly important. Before finally committing to a purchase, people spend their time doing research online. The answers to their questions are, after all, easy to come by – it merely takes the click of a button.

This is why Digital marketing plays a crucial role in ensuring the success of your company. Traditional marketing is no longer making the cut: it isn’t reaching your target audience while they’re shopping or doing research. Optimised digital marketing, on the other hand, has the ability to reach your target audience while they are still in the decision-making process. This is the ideal time to influence or even convince a potential client that they need your product or service.

Marketing has always been about reaching your intended audience in the right place and at the right time. In today’s tech-savvy world, that means you need to reach them where they are already spending their time: on the internet. Digital marketing allows you to reach a large audience in a measurable and cost effective way.

Still not convinced digital marketing will help your business experience real growth? Digital Marketing Philippines compiled a detailed infographic that provides 12 reasons why digital marketing will help you grow your business.

Digital Marketing Definition:

Wikipedia defines digital marketing as follows:

“…the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.”

In other words, any form of advertising you come across on your phone, tablet or computer screen is digital marketing.

But what goes into digital marketing? And what does a digital marketing agency do?

A lot has to happen behind the scenes before, during and after any form of digital marketing sees the light – be it an ad on social media or a blog post on your company’s website. There’s a lot of planning and hard work involved in successfully implementing a business’ digital marketing strategy.

To gain more clarity on the matter, we have to begin at the very beginning by answering the following question:

What Is Digital Marketing?

Similar to Wikipedia’s definition, Hubspot describes digital marketing as using business leverage digital marketing channels(such as search engines, social media, emails and websites) to connect with current and prospective customers, through various advertising techniques. Digital marketing can be seen as an umbrella term for any form of advertising that happens online. This includes blog posts, digital ads, email marketing, social media posts, etc.

In short, digital marketing is simply marketing, but on the internet.

8 Types of Digital Marketing Services and Channels

There are many different types of digital marketing that you can employ in order to create a strong online presence for your business and will allow you to stand out from your peers.

It might seem at ad over whelming at first, but once you understand the purpose of each type of digital marketing, things become clearer.

1. SEO

SEO

Search engine optimisation, or SEO for short, is the process involving the optimisation of your website and anything and everything on it. Its end goal is to ultimately let you rank higher in organic (non-paid) search engine result pages, or SERPs, than your competitors.

SERPs appear after a user has searched for a specific keyword/key phrase on a search engine like Google. It is important to note that almost every user receives an individualised SERP, depending on factors such as the keywords they used or their location.

Organic search rankings are determined by the search engine’s algorithm. A search engine’s algorithm determines how it ranks sites organically. However, search engines like Google update their algorithm on a regular basis. As users change the way they search for and engage with online content, so do these algorithms.

The ultimate goal of SEO is to get your business’ website to rank in the number one position on the SERP, organically. The higher you rank, the more traffic is directed to your site, which in turn improves the chances of a potential customer becoming a paying customer.

SEO includes many factors, such as keywords, and links to your content, as well as other websites. It can also be divided into on-page and off-page SEO. On-page SEO involves the various steps you take in order to optimise your website to help it rank higher in the SERPs. The end goal is to increase the organic traffic to your site.

On-page SEO can be influenced by all the elements on your website, ranging from your technical setup, to your textual and visual content, to the user-friendliness of your site. Basically all the elements on your website that you have any control over whatsoever.

Off-page SEO refers to the actions you take to improve your websites’ ranking “behind the scenes”, such as via link building. The best way to improve your SEO and deliver real results is by keeping up to date with all the latest developments in SEO. The more you read and learn about SEO, the more your business will grow as well.

Have a look at our SEO services on offer here.

2. Inbound Marketing

Inbound Marketing

Inbound marketing is a method of digital marketing that involves attracting, engaging and delighting potential customers, amongst other things. This grows your business by building trust and providing value to site visitors. Inbound marketing is about optimising the user experience (also referred to as UX, in short).

It’s one thing to attract potential customers, but keeping them on your website is a whole different story. If your customers are happy, your business will grow – either because they continue to buy from you or they promote your product/service to their family and friends.

When users have a pleasant experience on your business’ website, you can start building a meaningful relationship with them by engaging with them and building trust in your brand. Inbound marketing helps to ensure long term growth by attracting, delighting and engaging potential clients through valuable, relevant and helpful content.

Have a look at our inbound marketing services on offer here.

3. PPC Advertising

Pay-per-click advertising, or PPC, can be described as the paid equivalent of SEO. Unlike with SEO, you pay for a position on SERPs by bidding for ad space for the specific keywords/key phrases.

Advertisers then pay every time their ad is clicked on. In essence you, as the advertiser, are effectively buying visits to your site instead of relying solely on your organic rank on SERPs for traffic.

PPC can help you enhance your digital marketing efforts with efficient, targeted advertising by making search engines prioritise your ads.

Have a look at our PPC advertising services on offer here.

4. Web Design

Web Design

To put it simply, web design is the design of how your website is displayed on the internet. But why is web design important? And is it all about looks?

Web design is important to not only make your site look good, but also to make it as user friendly as possible. Web design becomes particularly important when it comes to optimising your website for mobile devices, since most people use their mobile to do searches on Google.

If your site doesn’t look good or is impractical on mobile screens, it creates a bad user experience – which, in turn, is very bad for business. Yes, it’s important that your business’ website looks professional and authentic, but user experience is equally, if not more, important.

Have a look at our web design services on offer here.

5. Lead Generation

Lead Generation

According to Hubspot, lead generation is:

“the process of attracting and converting strangers and prospects into someone who has indicated interest in your company’s product or service.”

In other words, the content on your website needs to grab the interest of users to such an extent that it leads to a sale.

Have a look at our lead generation services on offer here.

6. Social Media Marketing

Social Media Marketing

Social media plays a crucial role in any digital marketing strategy. One of the biggest benefits of social media marketing is that it increases your brand’s exposure.

Additionally, it allows you to engage with your audience directly, which gives you the perfect opportunity to gain traction and build trust.

If your audience trusts you, they are more likely to share your business’ posts with their own contact network. Free advertising for your brand – what business owner doesn’t want that?

Have a look at our social media services on offer here.

 7. Hubspot

Hubspot

Trust us when we say that your business will thrive with the expert advice offered by HubSpot.

HubSpot is an all-in-one inbound marketing and sales platform that helps companies attract visitors, convert leads, and close customers.

Have a look at our HubSpot services on offer here.

8. AB Testing

AB Testing

Allow us to put things into perspective: the number of users who visit your website is equal to the number of opportunities you have to grow your brand.

AB testing – also known as split testing – is a marketing experiment where you divide your audience and test a number of variants of a single campaign. The test will then reveal which version of said campaign performed better.

AB testing is extremely beneficial to your business because different audiences behave differently. What works for another company and their target audience might not work for your company and target audience.

Have a look at our AB Testing services on offer here.

What Is a Digital Marketing Strategy?

Simply put, a digital marketing strategy refers to everything you do to help your business achieve its goals through selected digital marketing channels. Building an effective digital marketing strategy doesn’t need to be difficult either. You should view your strategy as a plan of action set out in order to achieve your goals.

Improving your digital marketing strategy, will help you dominate the digital space by winning over new leads and customers.

Have a look at our digital marketing strategy services on offer here.

Digital Marketing Campaign

There is so much more to digital marketing campaigns than simply placing ads online. Campaigns have to go through rigorous testing and be constantly tweaked in order to suit the target audience’s preferences.

Smart Insight provides a detailed 5 step guide to building an amazing digital marketing campaign. Have a look at it here.

Digital Marketing Trends

Digital marketing is constantly evolving and therefore it’s of utmost importance to keep up with the trends.

In the past, artificial intelligence or visual search could have been dismissed at gimmicks, but in today’s tech savvy world, they are becoming a reality that many consumers find extremely appealing.

Single Grain provides a list of the top digital marketing trends in 2019.

By keeping up with the trends you can ensure that your website is optimised and growing consistently.

The Importance of Digital Marketing

digital marketing

Your business will not grow to reach its full potential without digital marketing, because the internet has become such an ingrained part of our lives.

It can’t be disputed that we live in a world that is dependent on technology – where we turn to the internet with whatever questions and queries are plaguing us. As a business looking for opportunities to grow further, you need to take advantage of this.

With digital marketing, you are able to reach your target audience where they spend the most of their time: on the internet.

Relying solely on traditional marketing is no longer good enough. Optimised digital marketing has the ability to reach your target audience while they are still in the decision-making process. This is the ideal time to influence or convince a potential client that they need your product or service and not that of a competitor.

Digital marketing allows you to reach a large audience in a measurable and cost effective way.

In need of further convincing? Here are the top 10 reasons why you need digital marketing.

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