Website Privacy Policy

Conversion Advantage

 

SOUTH AFRICA
40A Main Road, Shop 11&12, Frater Square
Phone: +27 (0) 21 882 9633

AUSTRALIA
Alton Building, 2/40 East Esplanade Manly, NSW, 2095
Phone: +61 (0) 28 035 4477

This document governs the privacy policy of our website, www.conversionadvantage.com. At Conversion Advantage, we know that privacy and confidentiality are of extreme importance to our clients.

We encourage and recommend our clients and website visitors to read this privacy policy thoroughly when you use our website or our services (Search Engine Optimisation, Pay Per Click Advertising, Social Media Marketing, Digital Marketing, Brand Design and Website Design). Note, when using our website, you accept all the points defined in this privacy policy.

Customer Privacy

Personal Information we collect

We collect information:

  1. When you need additional information regarding the agency’s services. We will ask you to provide basic contact details.
  2. When you use Conversion Advantage’s services. We will ask clients to provide billing information.

This information may include the following:

  1. Personal Contact Information
  2. Topics of Interest
  3. Industry Information
  4. Company Information

As a website visitor, you control the amount of information you provide to us when you interact with our website. As a visitor you can browse through our website, and will not be required to provide us with personal information. You may decline completely to give us any personal information or refuse cookies in your browser; with that stated, some of our services/ content and advertising techniques may not function correctly.

The use of the collected information

  1. Conversion Advantage uses the information collected to provide you with the services you requested.
  2. Conversion Advantage uses the information collected to provide you with additional information about the agency’s services, the latest trends and technologies in the advertising sphere, promotions and events in the form of marketing emailers.
  3. Conversion Advantage uses the information collected for remarketing purposes.
  4. Any Billing Information collected will never be shared with any third parties. Billing Information provided to Conversion Advantage will be kept confidential during the duration of the contract, and after the contract has been terminated.

Opting out of Emails

Every email sent out by Conversion Advantage will include instructions on how to opt out of receiving any further emails from the agency.

Conversion Advantage never gives away information about our users. If you choose to provide personal information about yourself, Conversion Advantage will use this information only to communicate directly with you. We will not share, sell or rent that information with/to any third parties, unless stated otherwise in this policy.

Website Visitor Privacy

When you browse through our website, we automatically collect certain computer information by using basic and common internet knowledges, such as cookies and web beacons to keep track of all website and email interactions.

Computer information may include IP addresses, the type of browser, the ISP (Internet Service Provider), date/ time stamp, exit pages, referring pages, number of clicks, user movement tracking and demographic information. The ISP and other information does not disclose any personal identifiable information.

Cookies and Web Beacons

What is a cookie?

A cookie is basically a small piece of code that stores data in your internet browser while you are visiting a certain website. Every time you go back to the same website, the browser retrieves this information and sends it to the website’s server. Therefore, you won’t for example have to fill in information you have previously provided.
A cookie contains (remembers) information like items added in a shopping cart, it records browser activity and patterns like logging in, and it also records pieces of information like details filled into a form i.e. passwords, names, email etc.

We use cookies for the following reasons:

  1. To identify areas on our website that you have visited.
  2. To enhance your online experience by eliminating any unnecessary actions like needing to register multiple times for a service.
  3. To personalise content on our website.
  4. Too ensure that advertisements you see online are more relevant to you and your interests.

A list of all the cookies we use on our site is set out below:

Performance Cookies

Conversion Advantage gathers cookies on our website to capture page visit information. Information collected from the cookie is used to analyse traffic patterns on our website in order to discover what improvements can be made to our website. The information collected is anonymous and used internally only.

Targeting, Performance, and Functionality Cookies

Conversion Advantage uses tracking methods in emailers. We track open rates which means we track who opens our emails, we track who reads our email messages and we track who clicks on the links contained in our email messages. The information collected is anonymous and used internally only to help us optimise and deliver relevant content to our subscribers.

Opting Out

By using our website, you give consent to the placement of cookies in your web browser. However, you have the option to opt out of cookies, or set your browser to alert you when you receive a cookie. In doing so, you have the option to accept or decline a cookie. If you do disable cookies, you may not be able to access features on our website correctly or at all.

Google Ad and Content Network Privacy Policy

Google (as a third party vendor), uses cookies to serve ads on our website. Google uses the DART cookie, which enables Google to serve you with ads, based on your visits to our website and other websites on the internet.

If you wish to opt out of the use of DART cookies, visit the following link: https://www.google.com/policies/technologies/ads

Google Analytics Privacy Policy

Conversion Advantage’s website uses Google Analytics to gather data about the use and patterns of our site.

This data includes how often users visit our website, what pages they visit and what other websites they used before they came to our website. The information that we gathered is purely to improve our website. Google Analytics collects IP addresses assigned to you on the date that you visited our site. It does not collect your name or other personal identifying information.

But, Google Analytics does plant a permanent cookie on your web browser to identify you as a unique user the next time you visit our site. The cookie cannot be used by anyone else but Google.

Google’s ability to use and share information collected by Google Analytics about your visits to our site, is restricted by the Google Analytics Terms of Use. https://www.google.com/analytics/terms/us.html

If you wish to keep your online activity private, you can prevent Google Analytics from recognising you on return visits to this site by disabling cookies on your browser. https://tools.google.com/dlpage/gaoptout

Change and turn off tracking features in your browser.

You can turn off tracking features & other security settings in your browser by visiting the following links:

  1. Internet Explorer: https://goo.gl/0taI7I
  2. Mozilla Firefox: https://goo.gl/IKxt9l
  3. Google Chrome: https://goo.gl/NQIkqE
  4. Safari: https://goo.gl/7XCOzL

Remarketing

What is remarketing?

Remarketing is one of the most successful forms of paid advertising. In order for remarketing to work, a business must add tags/ pixels on the relevant website pages. Once a visitor lands on the page/ website, a remarketing cookie is placed in their browser. Then as the website visitor browses through other pages on the internet, you can target them with ads to invite them back to your website.

Our website uses Facebook and Google AdWords Remarketing Tags

The Conversion Advantage website uses Facebook and Google AdWords remarketing tags to advertise to visitors (who previously visited our site) on third party websites. This means that we could advertise to you, as a previous visitor, if you did not complete a task on our website, for example using the contact form to make an enquiry.

Forms of remarketing advertising

Remarketing could be in the form of an advertisement on the Google Search Results page, on a website in the Google Display Network or on the Facebook platform. These third party vendors, including Facebook and Google, use cookies to show ads to a visitor based on their past visits to the Conversion Advantage website. The data collected will be used according to Google and Facebook’s privacy policies, as well as our own privacy policy.

Opting Out

You can opt-out of remarketing by visiting the links below:

For Google: https://support.google.com/ads/answer/2662922?hl=en
For Facebook: https://www.facebook.com/ads/website_custom_audiences/

Other Websites

Our website may contain links to other websites. By reading this policy, you understand that these websites are not subject to our privacy policy. These websites will have their own privacy policies. As an end user, it’s your responsibility to read through these policies to find out how they will treat your personal information.

Use of Credit Card information

You may have to provide credit card details to buy services from our website. We use third party billing services (for advertising purposes), and have no control over these services. We do use only third party billing services that use industry standard encryption technology to protect your credit card details. However, you understand and agree that we are in no way liable/ responsible for any misuse of your credit card number/ details.

Limitation of Liability

You assume the sole risk of transmitting your information as it relates to the use of this Website, and for any data corruptions, intentional interceptions, intrusions or unauthorized access to information, or of any delays, interruptions to or failures preventing the use of this website.

In no event, shall Conversion Advantage be liable for any direct, indirect, special, consequential or monetary damages, including fees, and penalties in connection with your use of materials posted on this site or connectivity to or from this site to any other site.

Changes to Our Privacy Policy

We reserve the right to change this privacy policy at any time. If we do decide to change this privacy policy, we will post those changes on our website so that our website visitors and clients are always aware of what information we collect, use, and disclose. If at any time we decide to disclose or use your personally identifiable information in a method different from that specified at the time it was collected, we will provide advance notice by email. Otherwise, we will use and disclose our website visitors’ and clients’ personally identifiable information in agreement with the privacy policy that was in effect, when their information was collected.

Questions About our Privacy Policy

If you have any questions about our Privacy Policy, please contact us by using the information stated at the beginning of this page.

© 2017 Conversion Advantage | Privacy Policy

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