The General ManagerRead More
The General Manager
Tracey Pollard is the General Manager of CA, who started her career by studying Social Science at UCT, majoring in Sociology and Psychology for three years, followed by a Postgraduate Diploma at Red & Yellow.
Equipped with 15 years’ industry experience, Tracey is a happy-go-lucky type of person who loves spending time at the beach or on the mountain with her two little girls and her Jack Russell dogs.
The Head of SEORead More
The Head of SEO
Ruan Smit is Conversion Advantage’s Head of SEO who kicked off his career in 2011, working his way up through dedication and practical experience. He has worked in lead and e-commerce optimisation with at least 90 different clients in various industries.
Ruan chose to pursue this career due to a love of working in the digital realm and helping people with something they love. Nothing makes him happier than working on inspiring brands and assisting companies in achieving their goals.
The Digital Marketing StrategistRead More
The Digital Marketing Strategist
Dante has extensive local and international experience. Across his career he has worked with several leading brands including; Ferrero Rocher, L’Oréal, Toyota, Unilever, Sony Pictures, La Motte, Leopard’s Leap, Swan, Microsoft, Lindt and many more.
He has held senior roles as the National Digital Director of Universal McCann and the Joint Head of Strategy for award winning digital agency SapientNitro in Australia.
The Head of Paid MediaRead More
The Head of Paid Media
Justin Sandler completed his BPhil Honours in Strategic Marketing Management and has been working in the industry for five years. His day starts with numerous cups of coffee, accompanied by a full eggs benedict breakfast. In his extra time, Justin loves playing PC games, spending time with his fiancé and his dog, as well as exploring our beautiful province.
The Account DirectorRead More
The Account Director
With a BCom Marketing Management Degree obtained from Stellenbosch University and ten years’ experience in the digital industry, Thinus Janse van Rensburg has a great love for executing ideas in the digital space.
As CA’s Group Account Director, Thinus always pays close attention to detail and as one of the crazy cat ladies in the office, Thinus can give an impromptu 20-minute presentation on "Feline Body Language; Fact or Fiction."
The Digital DesignerRead More
The Digital Designer
Chrismari van Niekerk always wanted to work in a creative industry; she finds digital design fascinating due to its demand for adapting to new technologies and the changing digital world.
Chrismari has a Graphic Design BTech Degree and six years’ experience in the advertising industry, and she focuses mostly on website design from UX to QA.
The Account ManagerRead More
The Account Manager
Michelle Jordaan is one of CA’s Account Managers. She enjoys working with various clients on different projects and loves the fact that no day is the same.
Michelle studied at the University of Stellenbosch, and graduated with a Bachelor of Commerce, specialising in Marketing, and has been working in the advertising industry for four years.
The Go-To PersonRead More
The Go-To Person
Wilmé Fourie is the Personal Assistant to CA’s Managing and Strategic Director Dante Botha, and also tackles the day-to-day management of Human Resources and Finances.
With a Bookkeeper Diploma, Wilmé is passionate about helping others and solving problems that arise daily. She starts the day one way and one way only, with coffee, coffee and more coffee.
The Digital DesignerRead More
The Digital Designer
Petri Louw completed his Graphic Design Diploma at the Cape Peninsula University of Technology and has been working as a Digital Designer in the advertising industry for four years.
If he didn’t need to sleep, Petri would use the extra time playing games, studying and working out at the gym. Patient, caring and hard-working, Petri has been part of the CA team since the beginning.
The Social Media SpecialistRead More
The Social Media Specialist
As CA’s Social Media Specialist, Tania du Plessis has always been interested in Digital Marketing and has a BA Language and Culture Degree, TEFL Certificate, and a PGDip in Intercultural Communication – all obtained from Stellenbosch University.
With a background in language and having an urge to keep up to date with the latest trends and technology, Tania is CA’s social media person, and she is also a SADTA Qualified Junior Teacher in Modern Jazz and Contemporary.
The Design DirectorRead More
The Design Director
A man of few words, Martin Krugel is CA’s Design Director. He has consistently shown an interest in Interactive Digital Design, studying Fine Art, DTP and Multimedia Design.
Martin has the vast amount of fifteen years’ work experience and three Bookmark Awards behind his name.
The Digital StrategistRead More
The Digital Strategist
Studying Copywriting at the AAA School of Advertising, and losing out on two years’ sleep, Karlyne Zovitsky initially started her career as a copywriter, but quickly found her passion in strategy.
Karlyne has been working in the industry for four years and has been part of the CA team since its inception. Loaded with the best of both worlds, being creative and analytical, Karlyne is currently CA’s rock star Digital Strategist.
The Brand DesignerRead More
The Brand Designer
Francois Gelderblom (or “Frans”) is the Senior Brand Designer at CA. Initially, he wanted to study Fine Art but realised that he needed to make a proper income, which led him to Graphic Design.
Frans has a Diploma in Professional Graphic Design; a Diploma in Photography from the Stellenbosch Academy of Design; as well as almost eleven years’ design experience.
The Digital CopywriterRead More
The Digital Copywriter
Dayna Jayde has a Degree in Creative Brand Communications, majoring in Copywriting, obtained at Vega Cape Town and has been working in the advertising industry for four years.
A passionate creative from a young age, Dayna is CA’s Digital Copywriter and Content Creator. Advertising allows her to put all her people-watching experience into practice by translating ideas into concepts and campaigns.
Brand Journalism InternRead More
Brand Journalism Intern
Danielle Ackermann completed her BA at Rhodes University, majoring in Journalism and Psychology. She loves working with people who have so many different skill sets and personalities, working towards one common goal. In her spare time, Danielle enjoys travelling, sleeping and making music. A strong up of coffee and good music is the perfect start to her day.
Junior Digital StrategistRead More
Junior Digital Strategist
Rhys completed his BA Integrated Marketing Communications at AAA School of Advertising and is the Digital Marketing Strategist Intern at Conversion Advantage. He is passionate about exploring human behaviour and turning it into something beautiful through advertising. He starts his day by exploring his vocal capabilities in the shower and browsing his Instagram feed.
Junior Search AnalystRead More
Junior Search Analyst
Donovan obtained a Higher Certificate in Information and Communications Technology at the Cape Peninsula University of Technology. He has been working at Conversion Advantage as a junior search analyst for ten months now. A cold shower and double shot of espresso helps Don get ready for the day ahead. Logical and spontaneous are just a few words that describe his personality.
Junior Campaign ManagerRead More
Junior Campaign Manager
Chante studied a BA in Humanities and a post-graduate diploma in marketing at Stellenbosch University and is a paid media intern at Conversion Advantage. Chante is passionate about digital marketing because of the face-paced and ever-changing industry. A strong cup of coffee gets her out of bed and ready for the day, and in her spare time she pursues hobbies out of her comfort zone.
Paid Media InternRead More
Paid Media Intern
Joanline Boshoff completed her Honours degree in BComm Marketing and Financial Management at Stellenbosch University and has been working at Conversion Advantage for about six months. Joanline loves that digital is the perfect combination of creativity and analytics, and that there’s always something new to learn. A steamy red cappuccino and a freshly baked croissant and she’s ready to tackle the day!
Account ManagerRead More
Shaakir Gaffoor has always loved chatting about marketing campaigns and how he would do them differently, which led him to pursue marketing as a career. He completed his Honours degree in Strategic Marketing Communications at Vega Cape Town and has been working in the industry for almost two years. To get into work-mode, Shaakir starts his day by listening to his favourite feel-good tunes on his way to work.
Account DirectorRead More
Alex Willis completed his national diploma in Heavy Current electrical engineering and has over six years full circle ad agency experience ranging from BTL, ABT & digital. He strives to make a difference in the digital marketing world, by helping his clients’ reach their business goals. To get the day started, Alex kicks off with a good workout, an oats smoothie and a good cuppa Joe.