The General ManagerRead More
The General Manager
Tracey Pollard is the General Manager of CA, who started her career by studying Social Science at UCT, majoring in Sociology and Psychology for three years, followed by a Postgraduate Diploma at Red & Yellow.
Equipped with 15 years’ industry experience, Tracey is a happy-go-lucky type of person who loves spending time at the beach or on the mountain with her two little girls and her Jack Russell dogs.
The SEO SpecialistRead More
The SEO Specialist
Ruan Smit is CA’s Senior SEO Specialist who kicked off his career in 2011, working his way up through dedication and practical experience. He has worked in at least 45 different industries involved in lead or e-commerce optimisation.
Ruan chose to pursue this career due to a love of working in the digital realm and helping people with something they love. Nothing makes him happier than working on inspiring brands and assisting companies in achieving their goals.
The Digital Marketing StrategistRead More
The Digital Marketing Strategist
Dante has extensive local and international experience. Across his career he has worked with several leading brands including; Ferrero Rocher, L’Oréal, Toyota, Unilever, Sony Pictures, La Motte, Leopard’s Leap, Swan, Microsoft, Lindt and many more.
He has held senior roles as the National Digital Director of Universal McCann and the Joint Head of Strategy for award winning digital agency SapientNitro in Australia.
The Sales PersonRead More
The Sales Person
Straight out of high school, Dawie de Villiers joined a professional singing group, and it was during their ten years of touring and performing that he learned how to network.
Dawie is CA’s Commercial Specialist, who enjoys his day to day of connecting with career-driven people and problem-solving through business, while he can give a 20-minute presentation on “Networking and Creating Opportunities Through Conversation” with his eyes closed.
The Account DirectorRead More
The Account Director
With a BCom Marketing Management Degree obtained from Stellenbosch University and ten years’ experience in the digital industry, Thinus Janse van Rensburg has a great love for executing ideas in the digital space.
As CA’s Group Account Director, Thinus always pays close attention to detail and as one of the crazy cat ladies in the office, Thinus can give an impromptu 20-minute presentation on "Feline Body Language; Fact or Fiction."
The Web DeveloperRead More
The Web Developer
Alicia Beneke’s interest in IT began when she was only 12 years old. By the time she was in Matric, she needed to choose a specialisation and decided to follow web development, as this field requires a combination of logic and creativity.
Alicia has a FET certificate in Systems Development obtained at CTU Stellenbosch as well as two years’ work experience in the industry.
The Account ManagerRead More
The Account Manager
Michelle Jordaan is one of CA’s Account Managers. She enjoys working with various clients on different projects and loves the fact that no day is the same.
Michelle studied at the University of Stellenbosch, and graduated with a Bachelor of Commerce, specialising in Marketing, and has been working in the advertising industry for four years.
The Go-To PersonRead More
The Go-To Person
Wilmé Fourie is the Personal Assistant to CA’s Managing and Strategic Director Dante Botha, and also tackles the day-to-day management of Human Resources and Finances.
With a Bookkeeper Diploma, Wilmé is passionate about helping others and solving problems that arise daily. She starts the day one way and one way only, with coffee, coffee and more coffee.
The Digital DesignerRead More
The Digital Designer
Petri Louw completed his Graphic Design Diploma at the Cape Peninsula University of Technology and has been working as a Digital Designer in the advertising industry for four years.
If he didn’t need to sleep, Petri would use the extra time playing games, studying and working out at the gym. Patient, caring and hard-working, Petri has been part of the CA team since the beginning.
The Traffic ManagerRead More
The Traffic Manager
Kelly Sendin has a love for people, which played a big part in her choice to pursue a career in advertising.
With a National Diploma in Multimedia Technology obtained at the Cape Peninsula University of Technology, Kelly is CA’s Traffic Manager, who spends her days chasing deadlines, always with a smile on her face.
The Lead Web DeveloperRead More
The Lead Web Developer
Jaco Burger has seven+ years’ work experience in digital, including a BTech Int. Diploma in DDP, a Certificate in Photography, and an MCPD Certificate. He is also currently doing a part-time BSc Degree in Computer Science and Information Systems.
Jaco is the Lead Developer at CA, who is sometimes mistaken for a superhero. By spending most of his days on the internet, is where he found his passion for development.
The Social Media SpecialistRead More
The Social Media Specialist
As CA’s Social Media Specialist, Tania du Plessis has always been interested in Digital Marketing and has a BA Language and Culture Degree, TEFL Certificate, and a PGDip in Intercultural Communication – all obtained from Stellenbosch University.
With a background in language and having an urge to keep up to date with the latest trends and technology, Tania is CA’s social media person, and she is also a SADTA Qualified Junior Teacher in Modern Jazz and Contemporary.
The Design DirectorRead More
The Design Director
A man of few words, Martin Krugel is CA’s Design Director. He has consistently shown an interest in Interactive Digital Design, studying Fine Art, DTP and Multimedia Design.
Martin has the vast amount of fifteen years’ work experience and three Bookmark Awards behind his name.
The Digital StrategistRead More
The Digital Strategist
Studying Copywriting at the AAA School of Advertising, and losing out on two years’ sleep, Karlyne Zovitsky initially started her career as a copywriter, but quickly found her passion in strategy.
Karlyne has been working in the industry for four years and has been part of the CA team since its inception. Loaded with the best of both worlds, being creative and analytical, Karlyne is currently CA’s rock star Digital Strategist.
The Brand DesignerRead More
The Brand Designer
Francois Gelderblom (or “Frans”) is the Senior Brand Designer at CA. Initially, he wanted to study Fine Art but realised that he needed to make a proper income, which led him to Graphic Design.
Frans has a Diploma in Professional Graphic Design; a Diploma in Photography from the Stellenbosch Academy of Design; as well as almost eleven years’ design experience.
The Digital DesignerRead More
The Digital Designer
Chrismari van Niekerk always wanted to work in a creative industry; she finds digital design fascinating due to its demand for adapting to new technologies and the changing digital world.
Chrismari has a Graphic Design BTech Degree and six years’ experience in the advertising industry, and she focuses mostly on website design from UX to QA.
The Digital CopywriterRead More
The Digital Copywriter
Dayna Jayde has a Degree in Creative Brand Communications, majoring in Copywriting, obtained at Vega Cape Town and has been working in the advertising industry for four years.
A passionate creative from a young age, Dayna is CA’s Digital Copywriter and Content Creator. Advertising allows her to put all her people-watching experience into practice by translating ideas into concepts and campaigns.
The Creative DirectorRead More
The Creative Director
Jana du Plessis has a Bachelor’s in Publishing (UP); a Postgraduate Diploma in Copywriting (Vega); and a Master’s in Creative Writing (RU). Well equipped with fourteen years’ experience at many agencies and educational institutions, Jana is CA’s Creative Director.
Often jumping between agency life and lecturing life, Jana is a published novelist, and an award-winning strategist and copywriter. It is her love for words and stories that led her to pursue a career in advertising.
The VideographerRead More
Dirk le Roux decided to pursue a career in advertising as he is obsessed with film. He has no tertiary education, but is fueled by passion and practice.
As CA’s videographer, Dirk has a big personality and can do a 20-minute presentation on "World War 2 and Film."
The PPC SpecialistRead More
The PPC Specialist
Merinda Carstens fell in love with PPC advertising after being Dante’s assistant for a year. She upskilled by doing various training courses through Digital Marketer and practicing her craft every day.
If Merinda didn’t need to sleep, she’d develop her inner activist and encourage people to become entrepreneurs and live off the grid.