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Use our in-depth research of 120 leading brands, as well as our knowledge and experience, to better your understanding of how to build a brand that stands out from the competition. We help answer questions such as:
  • Which Logo Type is Best Suited to My Brand? Discover the 6 leading logo types commonly used across all brands.
  • Which Images Should I Combine with My Brand?  Lifestyle images? Product Images? Images of People? Illustrations? Learn about the different image types available to your brand.
  • Which Colours Work for My Brand Type? Different colour combinations have different effects. See which colours leading brands use in their respective categories.
  • Which Fonts Portray my Brand Best? Should you use modern or traditional fonts? Perhaps a combination of the two? Review which font types best portray you brand.

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