Established wine farm with a culture of excellence
Situated in the beautiful Franschhoek Valley in South Africa’s Cape Winelands, La Motte is home to the finest wines, recognised internationally for exceptional quality. With its picturesque setting, traditional cuisine and historic charm, La Motte is an enchanting choice for those who appreciate the finer things in life. However, they wanted to boost their online wine sales and continuously generate leads, even during off-season.
Very few online wine sales
La Motte Wine Estate offers a variety of on-site experiences that can be booked online in addition to their online wine store. With stagnating leads and little online wine sales, it was time for an upgraded marketing strategy.
Cutting-edge lead generating website
A new modernised e-commerce website was designed to attract a bigger audience and increase engagement. Various call to actions were placed across the website to increase user engagement, bookings, wine sales and leads.
108.74% increase in the e-commerce store’s revenue
Over a twelve-month period, leads increased by 95.65%, while the conversion rate increased by 89.51%. The e-commerce store generated 48.75% more online sales with a 44.09% increase in the e-commerce conversion rate. Revenue increased by 108.74% year on year.