Overview

Pet Insurance Australia is a successful family owned pet insurance business.

Challenge

How do we successfully retarget people that got a quote, but did not sign up to become a policy holder?

Solution

Create a retargeting campaign that offers 3 months free pet insurance if they sign up now. After they have signed up, promote a referral incentive campaign offering policy holders a $50 iTunes gift card if their referral signs up.

Results

The referral campaign: We had a total of 235 email shares, 286 Facebook shares and 71 policy sign ups from referrals from Nov 2016 – Jan 2017.

In the last three years, we have grown the PIA brand from a Level 1 to Level 8 brand and due to all our digital marketing efforts, their business grew by 200%.

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