Overview

Leopard’s Leap Family Vineyards is a leading wine producer situated in South Africa’s famous Franschhoek Valley.

Challenge

How do you drive more visitors to the wine farm?

Solution

Create a Books for Wine, Donate and Celebrate campaign that encourages the public to donate a book in exchange for a glass of wine. These books will be used to build Christmas trees, after which it will then be donated to schools.

Results

At the end of the campaign a total of 460 books were donated.

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