Leopard’s Leap Family Vineyards is a leading wine producer situated in South Africa’s famous Franschhoek Valley.
How do you drive more visitors to the wine farm?
Create a Books for Wine, Donate and Celebrate campaign that encourages the public to donate a book in exchange for a glass of wine. These books will be used to build Christmas trees, after which it will then be donated to schools.
At the end of the campaign a total of 460 books were donated.