Le Coq Sportif's Online Sales Increased by 58%

Background

Premium retail brand wants to increase online sales

It starts in 1882 with the opening of a little hosiery store in Romilly-sur-Seine, in a part of the Champagne region called the Aube, France. Fast-track 130 years later, Le Coq Sportif becomes a premium retail brand renowned for its clothing, footwear and sporting equipment. Le Coq Sportif wanted to increase its website traffic and online sales in South Africa and continue to grow.

Challenge

Create a strategy that outperforms the preceding year's success

The overall online sales in 2021 outperformed many preceding years due to consumers being under “lockdown” and only being able to shop online. Our challenge was to create a PPC strategy for Le Coq Sportif’s eCommerce sales that outperformed the 2021 success and continues to improve.

Solution

New PPC strategy backed by the latest trends and strategic data analysis

Throughout the year we ran a ‘brand’ campaign consisting of variations relating to ‘Le Coq Sportif’. This campaign ensures consistent results at a relatively low cost. This new campaign runs across the entirety of the Google Network. It targets new consumers and retargets consumers who have not converted using Google’s detailed targeting across Search, Display, Youtube, Maps, & Gmail. This campaign strategy serves a multitude of users with different & unique ad variants and reaches more users overall.

Results

Overall improvement across all digital metrics

Le Coq Sportif has since seen above industry growth with regards to online sales. Transactions have improved by 73%, Revenue by 58%, and Conversion rates improved by 13%. By keeping abreast with the latest data research and ensuring real-time optimisations, Le Coq Sportif has not lost its momentum but continues to improve online sales month to month.