Luxury safari destination wants to increase website traffic

      Shamwari Private Game Reserve is a premier safari and holiday destination in South Africa’s ecologically and culturally significant Eastern Cape Province. Commission of online booking agencies could be up to 15% while travel operators charge 25-30%. Therefore, Shamwari wanted to increase website traffic to cut commission costs.


      Reliable travel operators were delivering fewer bookings

      Challenging economic times had a major effect on the luxury accommodation market. Therefore, luxury accommodation providers, such as Shamwari, had to find innovative ways to increase website traffic and bookings to avoid losing their market share.


      New website backed by a comprehensive digital marketing strategy

      Shamwari’s cutting-edge website gave site visitors a convenient way to experience Shamwari as a brand and make a direct booking. The site was further optimised to generate leads through PPC ads and SEO, which lead to an increase in website visitors.


      Paying less commission with a large increase in website traffic

      Shamwari is placed in a strong position. They now know how to market themselves online and are less reliant on travel operators. This led to a 32% increase in website traffic and less money spent on paying commissions on indirect bookings. It also allowed them to reach an international audience. Within 6 months, Shamwari transformed itself into leaders in digital marketing within the luxury accommodation category.

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