Luxury boutique hotel destination wants to increase website traffic
Head over Hills is a luxury boutique hotel, this unique 5-star establishment is situated on the beautiful edge of the iconic Knysna Heads. Commission of online booking agencies could be up to 15% while travel operators charge 25-30%. Therefore, Head over Hills wanted to increase website traffic to cut commission costs.
Dominant online booking agencies resulting in fewer direct bookings
Booking agencies dominate the digital market space making it difficult for a guest to find Head over Hills directly when searching online. To combat this, the hotel is aiming to increase profitability by transitioning towards a strategy that prioritizes direct bookings.
New website backed by a Performance Max strategy
Head over Hill’s cutting-edge website gave site visitors a user-friendly way to experience Head over Hill’s offering and make a direct booking. The site was further optimised to generate leads through a Performance Max campaign, which lead to an increase in website visitors and direct booking inquiries.
An increase in direct booking leads and website traffic
We reached more guests through Google Search campaigns, and through conversion rate optimisations we increased clicks, users, sessions and goal completions all while lowering the CPC by 72.16%. With over 4000 leads sent directly to their reservations team within six months, we achieved an 11% conversion rate and over 130% increase in new users.
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