Overview

De Doornkraal’s Aan’t Vette Wine Estate produces premium, award-winning, boutique wine

Challenge

How do you position a small brand to take on big competitors?

Solution

Redesign the wine labels and position them as a premium boutique winery, that can compete with large scale wineries.

Outcome

Striking wine labels that portray a sense of the Estate’s history and the legendary premium wine it produces. The elements that were combined and incorporated into the new labels, resulted in an eye-catching design.

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